MP4
MP4, what it is and what its for.
MP4 stands for “Moving Picture Expert Group-4”. It is also called MPEG-4 and was introduced first in 1998. It was created to keep up with the advancing internet technology of the time by encompassing all the features of earlier releases of MPEG and some new features.
With MP4 the audience for MP files continued to grow, taking advantage of the faster and higher quality broadcast media that the format provides.
It was so successful that it became the gold standard of online streaming and broadcast applications by 1999. Due to its functionality programmers add media to web sites and other multimedia applications with greater ease. Businesses thought it was great for sales and marketing and home users also enjoyed better streaming media in their computers thanks to the MP4 format.
The secret behind its success was the low amount of bandwidth it required, therefore enlarging the number of users that could enjoy and use the format. It was the ideal format for the more powerful computer systems with larger hard drives, more processor power and faster Internet connections.
Enjoy the benefits of MP4
If you use the internet to watch movie trailers and previews, save them to your computer and share them with others, take a moment to give thanks to MP4. When you visit a site that offers some kind of streaming video service, that site is using MP4 as well.
If you own a business chances are that the use of MP4 has made it possible to offer a more entertaining and visually stunning website to your costumers, and you are probably using the format in your offline presentations as well.
MP4 is a versatile format that has made the way we use computers today possible.
